With strong expertise in the operational and risk management aspects of various industries, Jeremy provides businesses with insights and guidance on building a strong foundation to support growth and expansion plans.
In his personal time, Jeremy manages his trading portfolio actively, with a focus on currency trading.
Jeremy started his career at Standard Chartered Bank, later moving on to Merrill Lynch International Bank and Barclays Capital.
Adam is a digitally focused expert who has advised numerous tech start-ups and assisted with the launch of multiple businesses across Singapore and South-East Asia.
His skill-sets revolve around his expertise in digital strategy, communications, and business workflows. He can act as a CMO, help spot market opportunities or delve into processes to find and remedy weaknesses in a company’s business model.
Apart from running multiple businesses of his own, Adam has also facilitated impressive growth figures for several companies during various stages of their life-cycle.
Creative & Content Director
Alex’s varied work experience has seen him cover roles across both the advertising and design industries – competently filling the positions of creative head, art director, designer and conceptual thinker.
Alex began his professional career in a mix of Advertising Agencies, ranging from local industry darling 10AM Communications to the Multi-national WPP owned Bates141. Together with his wife and her business partner, he started Tofu Design, filling the role of Creative Head to work on a range of accounts that range from big brand accounts to local SMEs.
Benjamin spent 9 years at Sincere Watch, managing its retail operations in Singapore, growing the network of retail stores and establishing the company as one of the household names in luxury watch retailing in the country.
He subsequently joined FJ Benjamin to manage the operations, sales and distribution of lifestyle timepiece brands in Singapore and was instrumental in expanding and increasing the network of retail locations for the company.
With close to two decades of experience spanning across global environments, Nick has mastered the skill of breaking down complex technical theories for a wide range of audiences.
Before Golden Equator Consulting, Nick filled multiple advisory roles within the technology sector in Singapore, where he consulted for local SMEs to upgrade and maintain their IT infrastructure.
Well equipped with skills and experience in User Experience Design, Customer Journey Planning, Web and Tech development skills, Digital Marketing Planning, Analytics Planning and Setup, he works with clients and teams to ensure projects are delivered holistically.
Prior to joining Golden Equator Consulting, Collin held the position of Project Director at Clickr Media, where he was heading the web technology department in fulfilment, partnerships, training, account management and client consulting services.
Before his move to Clickr Media, Collin started his career in the recruitment industry, specialising in the Technology and FMCG verticals where he picked up valuable sales, marketing, people and client management skills.
Head of Projects
Petrina Soh is the Head of Projects at Golden Equator Consulting, where she manages a team of high-performing Project Leads as well as the Project Delivery Team – responsible for carrying out the implementation and delivery of all projects. Overseeing the
Also the Chief Operating Officer of waach, Petrina is a well-rounded business professional with proven management skills. Her previous roles saw her working at Singtel, i-Sprint Innovations and IDA.
Leading teams to help customers realise their requirements, Adrian provides valuable guidance based on thought processes and individual skill sets.
Before this, Adrian worked with NETs, facilitating communication between vendors, external as well as internal clients. One of the notable projects which he contributed on was for the company’s unified POS, getting payment providers to unify all form of cashless payments on one terminal.
Adrian has had considerable experience in the entrepreneurial sphere, driving businesses to push mobile and web based solutions to customers to help them solve their operational challenges.
With cumulative experience across a wide-spectrum of Social and Digital strategies, Steffi has inspired clients and co-workers on opportunities and best practices with her knowledge of the digital landscape.
Through effective use of digital analytics tools, Steffi has helped clients and colleagues alike to visualise, articulate and conceptualise Digital Marketing campaigns to discover, identify and take advantage of new opportunities.
Prior to joining Golden Equator Consulting, Steffi was Digital Strategist at FoodNews, where she was tasked with setting up a team of digital specialist.
At the Ate Group where Steffi was an Assoc. Account Manager, she picked up skills from her Digital Director that set the foundation for her aptitude in developing holistic digital media strategies across major digital platforms.
A corporate communications professional with over a decade of experience across both the internal and external facets of the communications industry, Franz is adept in the comprehensive suite of skillsets necessary to deliver effective content – both in the development and strategy phases.
Franz has also accumulated in-depth knowledge of the mechanics behind both web design as well as branding during the span of his varied career – utilising these skills together with his broad understanding of marketing to effectively guide clients through their creative journey – from inception to various stages of their growth cycle.