Stash is a social e-commerce platform that introduced a unique universal shopping cart, allowing buyers to pay for items across multiple social media sites.
The company required end-to-end business strategy that included a product management framework, assistance in the validation of their concept, product development and comprehensive marketing services. They also needed proof that buyers would be receptive to shopping on social networks.
Extensive competitor analysis helped to explore the business landscape in the sector they were entering. This established the requirements necessary to build a Minimum Viable Product (MVP), providing valuable feedback for future development. We also developed customer personas that further helped to define the target audience and gather the relevant information to launch.
GEC created a business plan – with path to revenue – as well as detailed product roadmap, both pivotal in getting the business seed funding.
Defining the Brand
The Stash brand identity, taglines, URL and collateral were developed in conjunction with the founding team, including a brand manual, all collateral and flexible presentation templates.
Business Development Strategy
The Channel Development team at GEC sourced merchants for the Minimum Viable Product phase, acquiring more than 30 different Singapore businesses for a test sale. The team also worked with each merchant to decide on a product mix that they could sell via Stash.
GEC consultants operated in key roles within the business during the MVP phase and helped create post-sale data and feedback from customers and sellers. This data was turned into a market report, which forms the framework of their second – go to market – phase of development.